Strategyzer is a content beast, with best-selling books, technology platforms, an app, online training, in-person workshops and of course, the Business Model Canvas itself, which is used by millions of entrepreneurs and enterprises around the globe. Strategyzer’s books, Value Proposition Design, and Business Model Generation have sold over 2 million copies in 40+ languages. In this episode, the company’s co-founder Alan Smith, discusses how he went from a design guy in the agency world, to an entrepreneur offering arguably, the most simple, practical, and effective business tools in existence today.
