Alex has co-founded several businesses (Luxy Hair, Five Minute Journal, Productivity Planner) and also runs a creative agency called Dreamers & Creators, based in London, UK. He shares all of his entrepreneurial and life activities with his wife and business partner, Mimi Ikonn, who is by all accounts, a major online celebrity. Alex and Mimi are also angel investors in great companies like Calm, and Tradesy. In this episode, we discuss Alex’s businesses, the serendipity that is the “Tim Ferriss Effect”, growing a company through organic content, the difference between a lifestyle business and a real business, the importance of knowing one’s purpose, and more.
Creating the ‘Happiness Advantage’
