Matt Larochelle is the co-founder of the Extreme Bean, and he is taking the art of pickling to a whole new level. From pickling in their condo, these beans are now selling “en masse” with a jar of extreme bean consumed every 11 seconds. In this fun episode focused on niche food, we discuss the art of bootstrapping, best friends and business partnerships, how to get a niche product into national retail, debt vs. equity, and launching products that celebrate social and fun parts of life.
Equity is expensive money – do you want pain now ? Or pain later ?
