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He\u2019s the guy who helped me get the Deep Leadership podcast started, and he wrote the foreword to my first bestselling book, I Have the Watch. Coach Bru has a new book called The Lasso Way, where he unpacks leadership lessons from the world\u2019s greatest fictional football coach, Ted Lasso. If you haven\u2019t watched Ted Lasso on Apple TV yet, don\u2019t worry; we\u2019ll try to avoid too many spoilers in this discussion. I recommend that every leader watch this show, though, and get this book. 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