Cold calling is the nemesis of all salespeople. It is the definition of rejection and can impact the success of anyone who tries it. On the other hand, it can be a road to increased sales, meeting your quota, and filling your pipeline.
If you are wondering should you use the script or not, and what to avoid when cold calling, listen to this podcast to learn some strategies.
As annoying as cold calling can be, it is a game of probabilities, and the more you learn how to do it properly, with the right script, it will make your sales activities easier and ultimately, more sales you will make.
