EN: Spilling the Beans

Equity is expensive – “do you want the pain now or later?”

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Equity is expensive – “do you want the pain now or later?”

Originally aired: March 2018

Matt Larochelle, is the co-founder of the Extreme Bean. His company is taking the art of picking to a whole new level. From pickling in a condo, this company is now selling en masse – with a jar of Extreme Bean sold every 11 seconds. In this fun episode, we discuss bootstrapping a vision, how to get a niche product into national retail, debt vs. equity, launching products that celebrate the social and fun parts of life, and much more. Matt takes so much pride in what he does, and it resonates throughout this amazing talk. Enjoy.