Mark Cigos is the Co-Founder and Vice President at Buddha Brands Co./Temple Lifestyle Inc. The company’s hugely popular Thirsty Buddha coconut water is flying off retail shelves, and is a viable market leader in natural organic CPG. In this great conversation, Mark and I hit on competing vs “the big guys” (Coke & Pepsi), what it takes to play in the US as a Canadian brand, and the business impact of appearing on Shark Tank or Dragon’s Den.
Risk taking, brand building, and the business of CPG Organic
