Have you ever considered what it takes to be a leader in a business start-up? It’s not easy and it takes a special person and a special set of skills. My guest today has those skills. D’Shawn Russell gave up her career in education to manufacture candles. Yes, candles. She decided to give up a predictable job to do something she knew very little about. She entered into the crowded market of candle manufacturing companies and decided to do battle with corporate giants like Yankee Candle…and she’s winning. What does it take to lead in a startup? Listen in and find out!
Have you ever considered what it takes to be a leader in a business start-up? It’s not easy and it takes a special person and a special set of skills. My guest today has those skills. D’Shawn Russell gave up her career in education to manufacture candles. Yes, candles. She decided to give up a predictable job to do something she knew very little about. She entered into the crowded market of candle manufacturing companies and decided to do battle with corporate giants like Yankee Candle…and she’s winning. What does it take to lead in a startup? Listen in and find out!
Have you ever considered what it takes to be a leader in a business start-up? It’s not easy and it takes a special person and a special set of skills. My guest today has those skills. D’Shawn Russell gave up her career in education to manufacture candles. Yes, candles. She decided to give up a predictable job to do something she knew very little about. She entered into the crowded market of candle manufacturing companies and decided to do battle with corporate giants like Yankee Candle…and she’s winning. What does it take to lead in a startup? Listen in and find out!
