Today, I’m joined by Jim Rafferty. Jim is a marketing and communications consultant and Principal of JMRketing, LLC. He is a former radio announcer and program director. Jim helps business leaders communicate better, writing in a conversational and entertaining style. He’s also a former Boy Scout leader, which serves as the catalyst for his book Leader by Accident. In this book, Jim tells the story of how an unexpected volunteer leadership role fueled an even more unexpected journey into entrepreneurship. I’m excited to have him on the show to learn from his unique experiences.
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