Today is my chat with Raz Romanescu, which first aired on Shopify Masters just this past week. Raz grew one of the largest Meme platforms to 60 million followers, launched a media empire 10PM Curfew, and founded his direct to consumer business Underlining. Underlining serves as the parent company to Tatbrow, Hide Cosmetics, and Nailboo. In this one we discuss the seeding process launching a new D2C brand; manufacturing and packaging, including how to vet suppliers and negotiate the terms you want; how to get free press from the likes of Forbes, BuzzFeed, Cosmopolitan, and other outlets, and much more. Enjoy!
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